ClearVision Optical has released a digital guidebook on the company’s website, designed to provide eyecare professionals with pertinent information and tactical steps to ensure a successful reopening of their businesses across the country.

A GUIDEBOOK ON REOPENING YOUR BUSINESS AFTER COVID-19

The four-part eBook compiles the industry’s most up-to-date information and provides considerations, recommendations, strategies, and best practices on how to reopen optical shops in different locations and stages of recovery across the United States. The four chapters within the guidebook include:

• Planning: Financial, health, safety and marketing considerations for reopening
• Preparing: Key tactics, guidelines and factors to prepare for as reopening procedures are developed
• Rebuilding: Adapting and reorganizing for new standards in safety and staffing while building a schedule and ramping up marketing campaigns
• Restarting: Keys to maintaining new policies, keeping staff engaged and ensuring ongoing sales for the business

Within each chapter, ClearVision has outlined detailed information on safety supplies, cleanliness, social distancing, and office layout, staffing, business, and financial planning, pricing considerations, budgeting, marketing, and finally, scheduling and re-training.