MINNEAPOLIS–(BUSINESS WIRE) eyebobs, a Minneapolis-based eyewear brand for the irreverent and slightly jaded, is proud to announce its plans to smash through the traditional eyewear retail model with the launch of two brick and mortar locations opening in the summer of 2018. The brand’s expansion is led by CEO Mike Hollenstein, who brought a wealth of previous retail experience to drive eyebobs’ 2017 launch of its prescription eyewear offerings and is now helping the brand break the mold of the traditional, bland eyewear shopping experience.