Hoya Vision Care, Ally of the Eye Care Professional and ophthalmic lens technology leader announced today that Eduardo Martins, an optical industry veteran, has been appointed as Hoya Vision Care’s US President. He will provide leadership for all US commercial channels and bring executive-level strategy to achieve company objectives.

Eduardo brings over 25 years of progressive sales and global management experience. He was previously with Essilor of America where he held senior positions in the areas of business development and general management. He quickly expanded his level of responsibility to his most recent position as SVP/GM, East Region. Prior to Essilor, Eduardo held various management positions in the US, Australia, China and LATAM.