HOYA Vision Care has announced the U.S. launch of Super HiVision EX3+ anti-reflective treatment. The new lens treatment offers the same industry-leading scratch resistance, durability, and long-term cleanability that eye care providers and patients have come to expect – now with complete back-side UV protection.

“From our recent consumer study, we learned that patients have an expectation that UV protection is a part of their AR treatment,” said Nick LaManna, Global Lens Product Manager for HOYA Vision Care, North America. He continued, “Meeting this need helps protect the sensitive skin around the eye and the lids. Eye care providers will be able to take advantage of the additional revenue some managed vision care providers offer for back-side UV as well. In addition, we validated that all of the durability and cleanability properties our customers have come to expect from a HOYA AR treatment are still industry-leading.” As Ally of the ECP, Hoya Vision Care conducted patient studies in both Europe and the U.S. The goal was to determine patient expectations and how ECPs can best meet or exceed them. Key findings from the study include: