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Influencer Fail?

Influencer Fail?

June 27, 2019

Last fall we wrote about Kim Kardashian being paid 6 million dollars as part of a partnership with Israeli brand Carolina Lemke. There were high hopes and high expectations that the star power of Kim Kardashian could make a big splash with the fashion eyewear division of Castro Model.

The line, designed by Kim Kardashian West, apparently did not reach sales expectation. Of the 100,000 pairs of sunglasses made, only 20,000 were sold. In September, Kim Kardashian West received a payment of $6 million and a 10% stake in the U.S. division of Carolina Lemke as part of her collaboration.