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National Sunglasses Day Wins Gold in Bulldog PR Awards
National Sunglasses Day Wins Gold in Bulldog PR Awards
June 06, 2019
- The Vision Council’s National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category!
- The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic. The Best Viral Campaign category spotlights a sensational campaign that had an incredible impact on consumers and the measurable results of that campaign.
- National Sunglasses Day takes place annually on June 27, and last year’s campaign efforts resulted in more than 1 billion online, broadcast and social media impressions.