·     The #LoveYourEyes campaign for World Sight Day (14th October) has been encouraging people to book a sight test.

·     This follows evidence that the pandemic is putting global eye health at risk: The number of children developing short-sightedness doubled under lockdown and, on current trends, half the world’s population will be short-sighted by 2050.

·     More than three million people globally have committed to sight tests, trebling the target number, as part of the campaign run by IAPB (the International Agency for the Prevention of Blindness).

·     WHO is supporting the campaign, offering advice on how to #LoveYourEyes.

·     Eye tests have been carried out at landmarks around the world including The Giza Pyramid Complex, Mount Everest, Gateway to India, Santa Barbara beach, Tower Bridge, and more to raise awareness.