Prevent Blindness, the nation’s oldest non-profit eye health organization, announced the launch of its new brand identity, logo, and website. The launch coincides with the organization’s new “Be a Visionary” campaign: a call to action to join in the sight-saving efforts of Prevent Blindness.

The new identity is designed to reflect the organization’s long history as well as its current sight-saving efforts and programs. The new look is designed to invoke the innovative, trusted and professional reputation of Prevent Blindness as it looks to the future.