Safilo Acquires 70% Stake In Blenders
December 20, 2019
Safilo Group announces the acquisition of a 70% stake in the equity of the California company Blenders Eyewear LLC (the “Company”). Safilo Group purchased the stake from the company’s founding entrepreneur and full owner.
Founded in San Diego in 2012 by Chase Fisher, Blenders Eyewear has built an advanced e-commerce platform with unique digital and social media skills, which has achieved fast and profitable growth thanks to its world-class digital capabilities. The Company generates approximately 95% of its current business through its proprietary direct-to-consumer e-commerce platform, more recently complemented by the
opening of the first Blenders flagship store in San Diego.