U.S.Vision, a leading retailer of optical products and services with more than 370 locations across a variety of retail classes of trade, has partnered with Miami-based MITA Eyewear to become the exclusive distributor of the brand’s optical frame assortment. Conceptualized as a fully sustainable, fashionable, and affordable brand, the launch of MITA will expand appeal to a wider audience for U.S.Vision. The MITA brand will initially launch exclusively at their JCPenney Optical locations.

“At U.S.Vision, we understand that style is very personal, and the glasses that you wear are an everyday reflection of that individuality,” said Eric J. Bertrand, CEO, U.S.Vision. “Our partnership with MITA aligns with our goal of providing access to more sustainable options so that our customers can feel good about their choice of eyewear.”