Vista Outdoor Announces Sale of Bollé, Cébé and Serengeti Brands
December 30, 2022
Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO) announced today that it has entered into a definitive agreement to sell the legal entities operating its Bollé, Cébé and Serengeti brands (the “Eyewear Brands”) to an entity controlled by a significant European private equity fund.
The sale is part of Vista Outdoor’s previously announced strategic business transformation plan, designed to allow the company to focus resources on pursuing growth in its core product categories of ammunition, hunting and shooting accessories, hydration bottles and packs, and outdoor cooking products.