The organizers of 100% Optical (Media 10) have announced the postponement of the 2021 event. The 2021 event was due to take place 8-10 May at ExCeL London, having already been pushed back 4 months in a bid to ensure the sector could meet this year. 100% Optical will now take place in its normal month, in January 2022. The new dates are now January 29-31, 2022

The situation with the pandemic has made the possibility of restrictions this spring look more certain. Whilst the Government may still stick to an April restart date for events, it now looks certain that restrictions will be with us until the vaccine roll out reaches its conclusion.

Nathan Garnett, Director for 100% Optical said: “With restrictions likely to stay with us for longer than we had all hoped and anticipated, we feel it would be better for all of our loyal and supportive delegates, clients and partners to postpone the event.

We want to come back with a bang, we have the backing now of all the major optical bodies, so I can assure you we will all be pulling together to make 100% Optical 2022 a truly effective trade show for the industry to help recover from this terrible pandemic. If we staged an event with limited attendance, and travel restrictions in place for our overseas exhibitors and visitors, we feel we would not be best serving our clients.

We have been busy whilst in lockdown, and have exciting plans to share with you on virtual events and digital products to keep the sector as connected as it can be in these challenging times.”