Alcon, the global leader in eye care dedicated to helping people see brilliantly, announced broader U.S. availability of its innovative MARLO digital platform, the contact lens ordering experience patients expect from online retailers, offered within the independent OD practice. The platform allows patients to conveniently order, reorder, and track their Alcon contact lens order online and have their lenses shipped right to their doorstep while keeping the relationship and revenue with their existing eye doctor.