Heritage is the soul of menswear. A generational dialogue between tradition and change, it inspires and provokes the evolution of male dress. For Winter 2024, Berluti intensifies and abstracts its own heritage in a free-spirited proposal for our time. Imagining what the Maison’s century-old archives – entrenched in expert shoemaking – would look like had they encompassed tailoring, artistic director Kris Van Assche stages an exaggerated exchange between past and present. The conclusion is eccentric: an electric reaction rooted in our moment in time when dress codes liquify and expressions amplify.Berluti introduces a new canvas named ‘Signature’. Created by Kris Van Assche and inspired by the Maison’s archives, ‘Signature’ motif blends Berluti’s new logo – taken from the shoe tree of the very first pair of shoes made by Alessandro Berluti – and a seal mirroring the undulating strokes of the iconic ‘Scritto’ – a tribute to the art of calligraphy created by Olga Berluti. The eyewear collection builds upon this new heritage logo, along with the iconic ‘Scritto’ and ‘Patina’ patterns sported on timelessly elegant frames.