In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for identity and responsibility that Blackfin undertook years ago, in which every action is taken based on a principle of integrity that, for the company, is summed up in neomadeinitaly.

The new 2021 advertising campaign adds a new layer of meaning to this journey. TO THE ROOTS: only by returning to our essence, that is, only by digging deep into our origins can we gain full awareness of our own state of wholeness.