De Rigo announced the arrival of its fourth and new house brand intended to enrich the Group’s portfolio with a 100%-female brand, designed and produced with women in mind, Yalea.

This is how Yalea came to be, the new brand of sunglasses and prescription eyewear that aims to promote contemporary women by supporting their freedom of choice, encouraging their talent, and rewarding their personal beauty. A timeless, elegant, and feminine brand that is an inspiration to all women.