EnChroma, Inc. – creators of EnChroma eyewear for color blindness – today named Erik Ritchie as its CEO. To EnChroma, Ritchie brings 25 years of experience in the optical industry and other fields. Most recently, he served as Chief Commercial Officer for Zenni Optical, the largest online provider of prescription eyewear.

“Erik brings a unique combination of experience in the optical, consumer and technology industries to EnChroma and really understands what consumers want in optical products,” said Bob Dykes, the Executive Chairman of EnChroma. “He has a clear vision for expanding EnChroma’s market lead in solutions for color vision deficiency, and is the right person to help the company reach even more people who are color blind or suffer from low vision.”