One month into the consumer phase of its See Tomorrow initiative, the Contact Lens Institute reports that the campaign has already reached millions of U.S. residents.

See Tomorrow is focused on promoting intriguing insights about how people’s psyches surrounding vision, health care, and their lives have changed over the past 18 months—and the ensuing opportunities for the eye care community. It emphasizes the importance of good vision and how contact lenses are an outstanding option as patients pursue their post-pandemic hopes and dreams.

Outreach to adults nationwide began August 6 through multiple digital marketing initiatives. Human behavior expert and See Tomorrow spokeswoman Colette Carlson’s interviews have aired on 80 television stations, and her radio segment has reached 25 million listeners.