IOT opened a new office in Minneapolis to accommodate its growing presence in the U.S. optical industry. The space will house sales and marketing staff initially, with room for additional employees as needed.

The office will serve as a gathering place for IOT events and education and as a hub for broader optical meetings and training opportunities. “We envision our office as a regional center for sharing industry information and innovation,” said Tina Lahti, vice president of sales and marketing at IOT.

“Our company’s academic roots continue to shape how we interact with our customers and peers. Education is an important part of the value we bring to our partners.”

IOT is an international company with offices in California and Spain. It provides partners in 69 countries with the technology and services necessary to make premier eyeglass lenses. A relatively young company, IOT has quickly gained an increasingly shining reputation for innovation and technology. It is also recognized for its strong customer support and its commitment to broadly sharing its research to help drive forward the optical industry.

The Minneapolis office is in the Designers Guild building in the city’s North Loop District, an area known for its shops, restaurants, clubs, and proximity to the Minnesota Twins baseball stadium.