From April 30 to May 2, 630 exhibitors from 45 countries will be at MIDO to showcase their collections and products before an audience of Italian and international buyers, opticians, designers, and journalists.

“After two years of pandemic and in light of the complexities of the current extremely unsettling geopolitical situation – first and foremost from the human standpoint – industry firms have an urgent need to gather, in order to share information and exchange ideas to glean the energy needed to cope with challenges in the coming months – stated Giovanni Vitaloni, President of MIDO. On April 2, we will be at Vision Expo East in New York to meet with buyers, exhibitors, and media at the US trade show and to re-establish relations that until now have been maintained only at a distance.”

The entire eyewear supply chain, from the large brands to the smaller companies focused on innovation and experimentation, will be on display in the 5 MIDO pavilions at Rho Fiera and in the Fashion District, Lenses, Design Lab, More!, FAiR East, Lab Academy, Start Up and Tech exhibit areas. Among the trends at MIDO will be: gender-neutral eyewear, vintage with a return to the 1970s, greater sustainability in the materials used in packaging and in processes, the transformation of classic styles like the cat-eye with softer lines and also in mini or round shapes, with new colors that can also be found in the other styles: neon, flamboyant, almost psychedelic, shimmering, as well as pastel hues.