Nectar Sunglasses Rebrands
January 18, 2022
Daniel Feldman
Nectar Sunglasses is rolling out a new premium acetate collection this month, introducing a new website, and proudly proclaiming itself as an East Coast sunglass brand with the collaboration of Richmond-based ad agency Familiar Creatures.
The West Coast gets all the love when it comes to sunglasses, but Nectar is proudly from the East. Founded by Sean Holmes in 2012, the startup straddled between Atlanta and Richmond, eventually calling Charleston home. Anticipating an expansion of the brand and the launch of a new collection, Nectar reached out to Familiar Creatures who developed a new website and a new brand platform called “Salt of the East.”