New research commissioned by the Contact Lens Institute (CLI) reveals that U.S. eye care practitioners are missing an opportunity to talk about contact lens options with two out of three patients, among other eye-popping findings. The nationwide survey of nearly 1,000 U.S. adults who require vision correction is part of the organization’s See Tomorrow initiative, which is designed to help practices understand and thrive as consumer beliefs and behaviors evolve.

Tomorrow, four leading optometrists—all 2022 CLI Visionaries—will discuss the new data, divulge additional findings, make peer recommendations, and take questions during two online learning events. Revealed! New Consumer Data Shows What’s Holding Back Your Contact Lens Practice will be offered as live webinars at 6 pm EST and 9 pm EST. Free registration is available for the earlier session at https://bit.ly/Revealed-EastCoast and the later session at https://bit.ly/Revealed-WestCoast.

“Consumers don’t know as much about contact lenses as the eye care community may assume. We found both troubling misinformation and a startling lack of information—areas that can be directly and effectively addressed by prescribers and staff. Incorporating these into conversation during an exam, which requires only seconds of additional time, presents a massive opportunity to increase patient knowledge, trust, and satisfaction, as well as grow their practice,” said Stan Rogaski, executive director for the Contact Lens Institute.