Safilo and Carolina Herrera Announce Agreement
Safilo and Carolina Herrera, the globally recognized fashion brand, announced a 5-year global licensing agreement for the design, manufacture, and distribution of Carolina Herrera branded eyewear. The license agreement will be effective as of January 1st, 2022.
“Carolina Herrera is an iconic luxury fashion brand, both popular and valued throughout the world for its feminine approach and extreme elegance,” declared Angelo Trocchia, CEO of Safilo Group. “We are very pleased to start this new partnership, which represents a great brand addition to our portfolio and a significant opportunity to further advance and strengthen the brand’s image and geographical reach thanks to our unique product design and distribution capabilities. As we are working to reshape our brand portfolio, Carolina
Herrera will reinforce our women’s proposition and represents a crucial step in effectively counterbalancing the recent brand exits. This new brand entry is consistent with our business strategy and the key initiatives executed over recent years to consolidate and further develop our position as a leading player in the eyewear market.”