Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Missoni, one of the best known and loved Italian fashion and design brands, announced a new five-year global eyewear licensing agreements for Missoni and M Missoni, renewable at the same conditions up to 2029.

The new Missoni and M Missoni eyewear collections will hit the market in January 2020 and will be anticipated by a digital communication campaign to unveil step by step the new products.

“The Missoni and M Missoni brands are such a perfect fit in our portfolio. We share with these iconic Italian brands the same values of visionary design, tradition, and excellence in manufacturing,” says Angelo Trocchia, CEO of Safilo Group. “At Safilo we can furthermore draw on our extensive archive, rich in inspiration thanks to our previous collaboration, thereby ensuring forward momentum to further support the brands’ global distribution and important business development for both our Companies.”