The Vision Council and RX, the organizers of Vision Expo, announced that ShopVISION, a new global digital sourcing platform for the vision care community, is now live and available to eyecare providers 365 days a year. Following a successful platform launch at Vision Expo East 2021, which took place June 2–5, 2021 in Orlando, ShopVISION is now live for buyers to discover the latest products and trends, communicate with suppliers and see content recorded at Vision Expo East.

ShopVISION currently features 240 brands and more than 2,500 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management.

Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, ShopVISION is designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services.