Innovation and a pioneering spirit have been at the core of Silhouette’s DNA since the company was founded in 1964. Now, the premium eyewear brand is embracing digital innovation to optimize how it advises and serves its business partners.

The Silhouette Digital Showroom marks an important milestone in the company’s digital transformation. With this new virtual space, the internationally active premium eyewear brand opens its doors individually for its global business partners. During the current environment of social distancing and challenging business times, eyecare professionals can now interact with the brand from the comfort of their office or home, without the need for travel.

Timed around the annual eyewear tradeshow dates, the Silhouette Digital Showroom is open now through April 12th, providing a unique way to experience the Silhouette brand universe and the latest collections of premium products. The Silhouette Digital Showroom also features one-on-one consultations, allowing business partners to discover the brand through real-time consultation guided by Silhouette experts.