An Optigirl Perspective from Vision Expo East 2012
We all have our own spin on Vision Expo – what we are looking for, what we do for a living, what we like etc. As we are optical bloggers with a sales and marketing perspective, plus sponsors we like to see what is new and interesting from as many angles as possible. We will be doing several posts on what we saw and we think our readers will be interested in. But in the meantime, this is my own personal quick report from Vision Expo East 2012. Cathy has her own as we divided and conquered the show!
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What I liked best? – Seeing demonstrations and hearing explanations from the experts how some of the new optical technology works. Nothing beats seeing and hearing about it in person.
What was the most fun? – the parties, the new eyewear styles getting to see them and try some on!
Who did we see? – Our Sponsors of course, plus the VisionWeb Cowboy, a few celebs and lots of opti-friends.
A&A Optical – Loved seeing the bling at the Jimmy Crystal New York Fashion Show. Met one of the designers, very exciting!
A.I.T. – Couldn’t get near them so many people in the booth, they were busy showing the new WECO edgers with integrated drilling and wrap frame processing.
Briot – Tina Kruse is a Pinterest expert and she is going to help us with our vintage eyewear equipment boards, let us know if you have some to add! We will be learning more about Visionix from Tina as well!
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Classique Eyewear – Lisa Loeb really truly loves her eyewear line, plus she can sing and play the guitar really well, all those who saw her at Eye Rock can attest to that. Plus she is very generous, she donated one of her guitars for the cause.
ClearVision Optical – Marc Ecko, so glad we saw him in person! He is a force and his Marc Ecko Cut & Sew Eyewear will always be cutting edge but perfectly wearable. The Marketing Department of ClearVision Optical is also a force, we learned about “Social Currency”. More about that later…
Corning – Did you know that Corning SunSensor technology is used by many lens companies? More than we knew!
Eyes of Faith Optical – Always something new with this amazing team, they never fail to inspire us – HOPE is a great idea, if you haven’t seen it, check it out!
Frieze Frames – I tried on one of the new ANVI designs, but got pushed out the booth by people who wanted to order, Frieze Frame Flash mob!