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Vista Outdoors Sells Eyewear Brands
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Vista Outdoors Sells Eyewear Brands

Vista Outdoors Sells Eyewear Brands

November 10, 2022

Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO) announced today that it has completed the divestiture of the legal entities operating its Bollé, Cébé and Serengeti brands (the “Eyewear Brands”).

“Completing the sale of our Eyewear brands is a positive step in our strategic transformation plan,” said Chris Metz, Vista Outdoor’s Chief Executive Officer. “We believe this is a mutually beneficial arrangement for both parties, and we are excited that the buyer will help these iconic brands thrive.”

Vista Outdoor announced its intention to sell the Eyewear business in November of 2017. In May of 2018, the company announced its transformation plan to explore strategic options for several brands outside of the company’s core markets of ammunition, hunting and shooting accessories, hydration bottles and packs, and outdoor cooking products. In July, the company announced it had entered into a definitive agreement to sell the eyewear brands to an entity controlled by a significant European private equity fund.