Reopeneyecare.com, a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, launched this week. Featuring content specially curated by a taskforce of vision community leaders and sponsored by The Vision Council, the website is intended to serve as a comprehensive resource to help eyecare providers navigate the complex journey from shutdown back to ‘new normal’ business conditions with practical insights and a collection of best practices, protocols, tools, and tips for reopening a practice and maintaining its health until conditions improve.

“The coronavirus pandemic has disrupted the vision and eyecare community in ways that can threaten the livelihood of eyecare providers, their staff, and their businesses if they do not adapt to the new circumstances. We understand how overwhelmed business owners are feeling during these unprecedented times. That inspired us to build a website to serve as a one-stop destination to help eyecare providers make the right practice and business decisions as they navigate from shutdown to a sustainable new-normal,” said David Chute, Co-Founder, and CEO at ThinOptics. “Reopeneyecare.com provides the most timely, relevant information that eyecare providers need to be aware of as they reopen their businesses, as well as tools and actionable tips to employ over the coming months as they evolve from surviving to thriving. By curating the best, trusted resources in one place in a personalized and interactive format, we hope to help eyecare providers make informed business decisions.”

“Now more than ever, it is important to come together as a community, so that we can emerge from this crisis stronger, smarter and more nimble,” said David Friedfeld, President at ClearVision Optical. “Reopeneyecare.com reflects a collective industry effort to gather the most useful information and tools in one accessible platform to support and guide eyecare providers as they adapt their business strategies through each stage of reopening and recovery. Reopeneyecare.com contains all the information eyecare providers need in one, easy-to-navigate website and will continually be updated as guidelines, regulations, and standard practices evolve.”