With fun and color at the core of its 2023 back-to-school campaign, Superflex® Kids is serving a #NewPrep theme celebrating the joy of in-person learning after two years of disrupted schooling.

The 2023 collection showcases bright and vibrant color pops with a touch of 90’s aesthetic, all in an accessible preppy vibe, sure to appeal to kids of all ages. With its upbeat feel, the new Superflex® Kids presents a joyful optimism that is hard to resist.